As I slowly meander my way through the world that is blogging, I’ve learned that some things are more important than others. For example, creating the content is more important than the look of the site. The speed of the site can make or break user interactions. And most importantly, SEO can truly transform a post from an unheard of blurb to an article that’s driving thousands of views to your site. I know I had zero clue what SEO, or Search Engine Optimization, was when I started. I honestly still don’t know a ridiculous amount about it either, but I do know now that it is something ALL bloggers should be focusing in whether you think you need it or not.
For those of you who don’t know, Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Essentially, it is how you promote your posts from within the post itself. With the use of a focused key phrase, proper tags, and correctly used web links, one article can become quite the organic growth factor. Also, “organic growth” is simply growth that you aren’t paying for. So no promoted ads or clicks from a click farm, simply all natural growth.
You may now be saying, “Ok, that makes sense. But how does a key phrase or a link drive traffic to my site”? The answer to that isn’t so simple, but I’d like to take a stab at lessening any confusion. Moz points out that there are many more items that roll up into SEO than solely links, keywords, and tags. Brand features, keyword and link features, and social metrics are just a few to note. While these may sound confusing and overwhelming, they only represent the search engine or “SE” piece of “SEO”. The optimization piece is where you come in. You will use metrics and your own personal flair to create the tags and keywords that then link and ping to your content. Then, Google’s crawlers (basically their web searchers) will look for the content that most pertains to an individual’s search.
Benefits of SEO for Bloggers
So, with all of that being said, you’re probably now scratching your head wondering how this could be beneficial to your site. You may think you’re doing just fine, but the list below may help you change your mind on adapting to better SEO practices.
- It increases traffic to your site
- Better page indexing
- A better selection of backlinks
- Internal linking via your own website will improve
- If set up properly, SEO can provide dividends over time
- Better delivered information
- Happier customers!
As you can see, by including some basic SEO practices into your daily blogging routine, you can improve not only your site, but also your monetary compensation. It will make your website flow better, will allow you to rank higher in search engines, and generally leave your customers feeling good about your site and it’s content.
Thanks again for reading my intro guide to SEO. As always, please leave some feedback and give my page a follow so you can experience all of my content. I’d love to hear from all of my wonderful readers, so be sure to rate/comment often!